I attended a fascinating “green” meeting on September 17. It was the www.sustainableindustries.com/forums here in Seattle.

The keynote speaker was Paul Hawken, author and business person – probably best known for launching Smith & Hawken, the gardening retail outlet. I say “probably” – but I confess that Smith & Hawken was all I knew about Paul Hawken before the event. I certainly had no idea about his credentials in environmentalism.

Hawken was brilliant and totally inspirational.

One of his concluding points was about the power of organizations that bring businesses together to solve environmental issues. We need more organizations like the www.usgbc.org, now the largest environmental NGO in the world. (Who would have guessed?) He suggested the formation of a green banking council, a green agriculture council, a green chemical council and a green transportation council.

And I wanted to stand up and say, “Yes! And what about a Green Marketing Coalition, too?”